Putting the human experience first
Citizens filing for benefits, jobseekers exploring a new career, caseworkers tracking outcomes — they all deserve tools built on research, not assumptions. Our UX team grounds every decision in how people actually use public services.
Our approach
Human-Centered Mindset
Grounded research and testing turn user needs into clear, actionable requirements that guide every design decision.
Data-Driven Decision Making
Evidence from qualitative and quantitative insights guides recommendations and reduces guesswork throughout the process.
Design-System Thinking
A reusable, accessible design system keeps platforms consistent and easier to maintain across the agency.
Insight and Inspiration
Curated inspiration from comparable government work helps teams align quickly and move forward with confidence.
Focus on Fidelity
Iterative wireframes and prototypes move ideas from concept to build-ready designs without wasted effort.
Award-Winning Interfaces
Recognized design experience supports intuitive, accessible interfaces built to last in the public sector.
Raising user experience satisfaction in the public sector
We bring the same usability rigor to every project: research, testing, accessibility, and mobile-first by default.
Core capabilities
Requirements Gathering
Stakeholder interviews and workshops ground every design decision in the real needs of agency staff and the public they serve.
User Research & Usability Testing
Qualitative and quantitative research surfaces how people actually use a system, and testing confirms a design solves the right problem. User interviews, surveys, tree testing, card sorting, preference testing, prototype testing, and more.
UX Artifacts
UX artifacts document the goals, constraints, and frustrations of users so decisions stay grounded in real needs. User personas, user journey maps, user flows, site maps, requirements documentation, and more.
Information Architecture
We structure content and navigation so users can find what they need without relying on search or staff assistance.
Wireframing and Prototyping
Low-fidelity wireframes and interactive prototypes let teams validate ideas quickly before committing to full visual design.
UI Design
Interfaces are designed for clarity and accessibility first, then refined with the visual polish agencies expect.
Design Systems
Scalable design systems — components, states, typography, colors, design guidelines — to maintain a consistent experience across your site.
Brand Identity
Your brand should reflect the community you serve. We collaborate closely with your team to craft a brand identity authentic to your agency’s mission.
“The presentations were professional and well-received by participants, and delivered just what we were looking for, a through line that enabled our various teams to guide their own progress. We are grateful to GWW for pulling this together.”
Justine Bassett
P.D. Merrill Makerspace, University of New England
Got questions?
We'd love to hear from you.