GovWebworks conducted foundational UX research for the Oregon Department of Fish and Wildlife — synthesizing stakeholder interviews, public surveys, focus groups, and analytics across diverse user groups to deliver prioritized redesign recommendations for accessibility, content structure, navigation, and process automation.
The Challenge
The Oregon Department of Fish and Wildlife’s website had grown outdated and needed modernization — but before rebuilding, ODFW needed to understand what its users actually needed from a redesigned site. The agency sought a research partner to gather and analyze stakeholder feedback, clarify expectations, and produce actionable guidance on content organization, navigation, and the replacement of manual processes like fillable PDF forms with modern online functionality.
Our Approach
GovWebworks conducted discovery research across two distinct stakeholder groups: internal (ODFW staff and leadership) and external (members of the public, conservation nonprofits, veterans organizations, and BIPOC outdoor recreation groups). The methodology combined public surveys, analysis of Google Analytics data, in-depth focus groups, and competitive analysis of other state conservation and wildlife agency websites. Synthesizing findings across these sources produced a grounded, multi-perspective understanding of what was working, what wasn’t, and what different user communities needed from the site.
The Result
GovWebworks delivered a comprehensive UX research report with prioritized feedback themes, an analytics documentation package identifying data gaps, and best practice recommendations grounded in real user evidence. The report proposed a site redesign strategy emphasizing improved accessibility, restructured content, platform consolidation, enhanced usability, process automation to replace manual form workflows, and an updated content strategy — giving ODFW a clear, research-backed foundation for its website redevelopment.
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