Content Strategy
Content is the foundation of effective government communication. Our insights explore how agencies can organize, govern, and deliver clear information to the citizens and communities they serve.
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21 insights on Content Strategy
Showing 11–20 of 21 insights
Three Pillars to Successful Online Content Migration
How we use the curated migration process to create user-centered content — covering user needs, content auditing, and content management as the three key pillars.
July 28
AI Solutions for Government
Our AI Lab highlights forward-thinking innovations for content management systems and software applications
June 16
Why Smart Content Connectors are the Future of Government Websites
And how to prepare your content
January 29
UX Playbook Part 3 – How we develop wireframes and design prototypes with Sketch and InVision
The third and final chapter of the UX Playbook series, covering how to use vetted information architecture to create wireframes with Sketch and design prototypes with InVision for a public sector website.
November 13
UX Playbook Part 2: Organize Content and Define Site Structure
How we organize content and define site structure with card sorting and tree testing — part two of GovWebworks' UX Playbook series on revamping Minnesota's employment services platform.
October 23
Evolution of a DIY Government Website
How the Virginia Department of Education is modernizing its aging portal through content strategy, mobile-first design, accessibility improvements, and agile project management.
August 14
Automated Versus Curated Content Migration
A practical guide to choosing between automated and curated content migration strategies during a site redesign.
October 17
Five Keys to Successful Content
A summary of LinkedIn and BuzzSumo's research on the five key elements — topic, type, format, length, and headline — that drive the most shared online content.
September 5
How to Use Digital Communications to Build Citizen Engagement
Government agencies must prioritize mobile communications as more citizens rely on smartphones as their primary internet access point.
April 18
Content Blues During Website Redevelopment?
Tips on simplifying content migration during website redevelopment using tools like GatherContent to manage editing, workflow, and CMS integration.
February 21
Are you planning a project?
State IT environments are complex, and every engagement starts differently. We meet agencies where they are. Sometimes that means a system built from scratch, sometimes a platform configured to your program, sometimes finishing what someone else started.
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